
Photos of the four college teams, left to right and top to bottom – Linton Village College, Samuel Ward, Castle Manor & King EdwardVI.
The teams were set the task of developing and presenting a new business venture, an environmentally friendly fashion store set in London’s Covent Garden.
The morning was intense research, development, financial planning (using a provided system that had even the business lecturer baffled for a time and last minute optimisation of the presentations). Right from the start, the teams demonstrated that they could naturally network and cooperate as members of one team helped out those of another when problems arose.
A brief respite over lunch and then the presentations to the invited judges began. Dr Chris Thomas (Dale Carnegie), Keith Benwell (TeamDev) attended on invitation by the Cambridgeshire Chambers of Commerce and Elaine Carr (Flip Flop Marketing) joined them from the Suffolk Chamber. Maria Briggs also attended as a Chamber observer and photographer.
Samuel Ward College Haverhill had entered as the underdogs, with none of the students having a business training background. Their presentation of their company “Fairware” however oozed confidence and speaking with panache. Their forte was the detailed background research on other companies active in the environmentally aware sector and an early recognition that shop sales would be seasonally dependent.
King Edwards VI Bury St Edmunds looked for a continental flavour, sourcing Spanish wool and fabrics. Their shop was going to be open well into the evening to attract their target customers. By this time, spurred on by the quality of the talks, the judges treated the teams as business equals. The team impressed by handling a question, on whether they would use genetically modified cotton, with aplomb.
Castle Manor went Italian with their “Modo Etico” and unashamedly aimed for the fashion conscious market with plans to have celebrities opening the store and also creating a VIP option. They had begun to consider store layout and were aiming for a cool 400% profit margin within the first few months!
The winners by a whisker were Linton College who impressed with an all round performance that extended from their presentation graphics, through to branding with their Luckee Logo, thinking about window designs and shop floor layouts. Specialising in hemp fabric they were only slightly fazed by a wicked question from the judges as to whether they were worried their hemp might be associated with cultivation for more recreational purposes.
The event was a success and really showed, that given the opportunity, we have a wealth of new entrepreneurs for the future of this region. It is hoped that the Ogden Trust will expand this event to other colleges in coming years and that the Cambridgeshire Chambers can continue to support such a worthwhile venture.
Dr Chris Thomas,
Dale Carnegie
3 comments:
It is a very great thing to provide such an opportunity to the students to prove or to realize their strengths and their by having good confidential status.
Well written article.
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Unfortunately,there wasnt a damn thing she could do that wouldnt bring kids who werelikely to arrive on the scene anyway. I was crazed withlust and squirming around so much that I almost fell of the bed.
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